Our Mission

We want to create a perfume range that represents the fusion of cultures in the region, celebrates our differences and unique experiences as well as the things that bind us together.

Our house of perfumes pays a tribute to this fusion of cultures and desires by capturing scents and bottling ingredients from around the world
featured image

Our Story

In the heart of Maison De Noya lies a story of rediscovery, transformation, and a deep-rooted love for the art of perfumery.

Born into a family legacy steeped in the fragrance industry, my journey with scents began long before Maison De Noya took shape. For over 50 years, our family's perfumery was not just a business—it was a way of life. But amidst the intoxicating allure of perfumes that surrounded me, I found myself growing distant, yearning for a connection that went beyond the confines of our family's legacy.

Deciding to take a step back, I chose to become a silent partner in our family group, seeking solace in the bustling streets of London, where opportunities for growth and self-discovery awaited. It was there, amidst the vibrant tapestry of cultures and experiences, that my love for perfumery was reignited.

In the hallowed halls of high-end perfumeries and amidst the whispers of enchanting fragrances, I found myself drawn once again to the magic of scent-making. Each encounter, each conversation with individuals from diverse backgrounds, reignited my passion for storytelling through fragrance.

As the world grappled with the challenges of COVID-19, I felt a calling—a whisper of hope amidst the chaos. Maison De Noya was born from a desire to spread positivity, unity, and love in a world shrouded in uncertainty. For two years, I poured my heart and soul into curating every detail of our brand, weaving together a tapestry of scents that transcend borders and cultures.

Our prima collezione may not be perfect, but it is a labor of love—a testament to our unwavering commitment to curating the best of the best. With each fragrance, we strive to create an inclusive brand—one that resonates with souls from every corner of the globe.

At Maison De Noya, our story is one of unity, of love, and of the unbreakable bond that connects us all. Join us on a journey of rediscovery, as we invite you to experience the world through the transformative power of scent.

Welcome to Maison De Noya—where every fragrance tells a story, and every story is a celebration of our shared humanity.

Our Founder

Being born into a house of perfumes and growing up surrounded by scents, Noya is Talha’s destiny. The grandson of an entrepreneur and explorer, Talha always knew he would follow in his footsteps while carving out his own niche.

Traveling the world, studying in the UK, experiencing a fusion of cultures, meeting colorful people from many backgrounds but always finding common ground, he realised hat our differences always fade away in comparison to the similarity of our dreams.

He’s setting out to create a new house of perfumes that tells the stories of his experiences, and that of his generation. A multifaceted, multicultural generation that is united by love, and united by a desire to create a brighter future
featured image


Prima Collezione

The Moon Shadow

The feeling of being on an unfamiliar path, but knowing you’re not alone. Literally, the moon is always on your side; figuratively this can be someone or something that has remained a constant in your life.

Saffron Dreams

The simplicity of being young. The safety of a mother and the familiar scents of her cooking. Taking inspiration from the cardamom and coriander scents.

Midnight Melody

Evoking the ambiance of a vintage club in Brixton hosting live DJ sets for a never-ending night. The cosmopolitan mind of the place invites to new connection and experiences. Scents of liquors, coffee, tobacco, leather brighten this woody chypre perfume.

5 Senses 6 Directions

A fragrance created to invigorate all 5 senses, not your typical oud fragrance as it is a calming oud that can be used all year round with a special ingredient that leads you to 6 directions

Yes I can

The story of Aphra Behn, the first professional woman writer and playwright. 1670 is the year her first play, The Forc’d Marriage was performed.

The Smoky Amber

The change from old to new. Europe to the Middle East. The start of something new hence the hourglass that fits with the theme of sand, linking back to the Middle East.

Winter Sun

Inspired by the holi festival in India

The Velvety Musk

Knowing you can do better even while you’re stuck in a bad situation. The freedom of dreaming when that is all you can do for now